Just as airfare prices constantly fluctuate, so does the points and miles landscape. The newest loyalty program on the scene is Rove Miles, which promises to help travelers earn rewards on flights and hotels. without a credit card.
Rove Miles combines several familiar features of shopping and credit card travel portals, making it intuitive for many of our readers. But is it worth adding another currency to your portfolio?
Here’s an overview of how this program works so you can decide if Rove Miles is right for you. points and miles strategy.
Related: This New Travel App Offers a Loyalty Program for Boutique Hotels
What are Rove miles?
Rove Miles is a relatively new loyalty program that launched in 2025. It is aimed at younger travelers and those who cannot qualify for a travel rewards credit card. Rove allows members to earn and redeem miles on airfare and hotel reservations through its platform, as well as transfer miles to a handful of airline and hotel partners.
Rove is free to join and you can earn 1,500 bonus miles when you sign up through TPG. link. Offer ends March 14.
To access Rove features, you will need to fill out additional information such as your name, date of birth, email, and country of residence. You can also enter your home airport and the cities you would like to visit.
Then you’ll be ready to start earning miles.
Earning and redeeming Rove miles
Rove combines common features of shopping portals such as Rakuten and credit card travel booking platforms such as American Express Travel. You can visit a merchant by clicking through to the Rove site (or downloading the browser extension) to earn Rove miles on your everyday purchases.
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You can also book flights and hotels through Rove. The hotel search feature conveniently brings together everything you need to know in one place: the price in cash and miles, how many miles you’ll earn with a cash reservation, and how much value you’ll get per mile if you book an award stay. You can also sort your results by win rate and redemption value.
One feature that sets Rove apart from many credit card booking platforms is the ability to earn miles faster and redeem them for greater value. My hotel search returned earning rates ranging from an impressive 25 miles per dollar spent to as low as 10 miles per dollar spent, which is still competitive with the best travel credit cards.
For example, you could earn 23 miles per dollar spent in October on a one-night stay at Level Seattle Downtown – South Lake Union. Alternatively, you could redeem 15,000 Rove miles plus $34 in taxes and fees for a value of 1.81 cents per mile. It’s a solid redemption, considering you’ll get at most 2 cents per point with Chase Point Increase if you have the highest level Chase Sapphire Reserve® (see rates and fees) and only 1 cent per point through most other credit card platforms. However, you can often get more value from your points and miles transferring them to fellow travelers; We’ll talk about that later.
Another point to highlight: you can Double Dip Rove Miles and Hotel Rewards by reserving one of Rove’s “loyalty eligible” properties.
When it comes to booking flights, Rove puts out a page of Seats.aeroThe book allows you to search for routes from your home airport to a desired region, including “anywhere.” This is useful if your travel plans are flexible and you are looking for the best deal.
You can supposedly earn 1 to 10 miles per dollar spent on cash tickets, but it’s not as easy to see your potential earnings on flights as it is on hotels. You must go to the booking page to determine how many miles you would earn.
In the case of this nonstop Alaska Airlines flight from Denver to Seattle, the answer was a disappointing mile per dollar. This is in addition to the Atmos Rewards points I would earn with my ticket, as long as I added my frequent flyer number to the reservation. Still, you could earn much more (5 points per dollar) by booking through Chase Travel℠ with me Chase Sapphire Preferred® Card (see rates and fees) either Trip to Capital One with me Capital One Venture X Rewards Credit CardFor example.
As you can see, Rove earning rates can be worth it, but they vary greatly depending on the individual flight or hotel. We always recommend comparing prices with other booking platforms and the hotel or airline website to find lower rates or better cancellation policies. And don’t forget that some credit cards offer additional benefits when booking through their travel platforms.
For example, the Thompson Seattle (a Hyatt World property) is available on Rove for $308 or 19,000 miles for one night. If you own the Chase Sapphire Reserve, which gives you access to The Chase Travel Editionyou could book the same stay for $327 or 16,368 Pursue ultimate rewards needles; Plus, you’d have access to free breakfast for two and a $100 property credit, and you’d earn World of Hyatt elite points and credits in your stay.
Rove Transfer Partners
The Rove booking platform is not the only way to redeem Rove miles. With the recent addition of Japan Airlines Mileage Bank, Rove now has 14 airline and hotel loyalty program transfer partners:
You can transfer miles to most of these programs at a 1:1 ratio (although ALL have a less desirable 1.5:1 ratio).
And to celebrate the launch of its new transfer partner, Japan Airlines, Rove is offering a limited-time 50% transfer bonus to JAL Mileage Bank. This means you can earn 1,500 JAL miles for every 1,000 Rove miles you transfer through March 31.
If you take advantage of an airline prize table sweet spotYou can probably get a lot more mileage out of your miles than by redeeming them through the Rove portal.
Rove also features some suggested deals or sweet spots below select airline transfer partner listings, which might be helpful for new users wondering how best to use their miles.
Rove’s current list of transfer partners is quite limited, but is expected to grow over time. And if you’re an avid user of one of these programs, Rove Miles might make sense for you.
Is Rove Miles worth using?
Rove’s motto is “The First Universal Air Mile,” which seems like a stretch considering the currency functions similarly to many others that came before it. Chase Ultimate Rewards is just one example of a transferable currency that allows you to earn bonus points on online purchases and travel reservations, and redeem them for travel. What Rove is doing isn’t exactly new.
The difference is that you do not need the correct credit card to access Rove, which makes this program more similar to Bilt Rewards.
As a result, Rove could appeal to anyone who can’t qualify for (or don’t want to pay for) a travel credit card. Rove offers an easy entry point to the world of points and miles for those who still build (or rebuild) credit and those who prefer to use cash or debit cards for their daily purchases.
However, travel credit cards are not that out of reach for many consumers. Some of our favorites have low or no annual fees. Even if you’re trying to build credit from scratch, it could take as little as six months to reach the 670 credit score that TPG recommends you have before applying for some starter cards, like the Favorite Sapphire Chase and the Capital One VentureOne Rewards Credit Card. Finally, many credit cards offer something Rove doesn’t: valuable welcome offers.
Your best bet is to use one (or more) of these cards in conjunction with Rove. Can double dip Earn rewards when you make cash bookings through Rove with a card that earns bonus points on travel. TPG Senior Content Director Summer Hull confirmed this when she booked a two-night stay through Rove and made the purchase. coded as trip about her United Club Card℠ (see rates and fees).
Related: How (and why) you should earn transferable credit card points and miles
In a nutshell
I don’t think Rove offers enough standout features to add another coin to my already complex mix. Additionally, the site’s dark interface and small font were difficult to see, and the program does not offer a mobile app (yet).
Still, I think Rove is a show to watch. It could become a valuable addition to the loyalty program space by adding more user-friendly features and new transfer partners. And if you are Dip your toe into the world of points and miles As you build your credit score, Rove might be a good place to start.
Ready to join Rove? Be sure to click on the TPGs link first to earn 1,500 bonus miles. Offer ends March 14.
