Hilton loyalists will soon have a new way to earn and redeem Hilton Honors needles.
On March 19, Hilton unveiled a partnership with Yotel as its first Select by Hilton brand. Yotel is known for its innovative smart room design, including smart technology features, in affordable spaces that are often less than 100 square feet.
The partnership will mean travelers will be able to book Yotel stays directly through Hilton’s website or mobile app “in the coming months.” They will also be able to earn and redeem Hilton Honors points if they are members of the loyalty program. Yotel will continue to independently manage and license its brand across 23 hotels in 10 countries.
“Hilton brings unparalleled global distribution and scale of loyalty to our brand and business,” said Yotel CEO Phil Andreopoulos. “[The] Our relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for YOTEL is access, not identity, in a scalable way and with little capital.”
Launched in London in 2007, Yotel has earned a reputation for breaking the norms of the traditional hotel experience. It is known for its compact, tech-friendly rooms that start at just 86 square feet. At some Yotel properties, you’ll find stylistic elements such as bunk beds, similar to those offered at some Motto and Moxy properties, plus a number of advanced technological features such as automated luggage storage.
The company operates three brands under its umbrella: Yotel, Yotelpad and Yotelair. Yotel outposts can be found in city center locations in destinations such as New York, Boston, San Francisco, London, Amsterdam and Tokyo.
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Yotel will be the first brand of the newly created Select by Hilton brand, which Hilton describes as “established, high-quality hotel brands.” [that] “They will retain their own brand identity and management while connecting to the award-winning Hilton Honors loyalty program and enjoying the benefits of Hilton’s superior distribution and technology platforms.”
Once integrated into the Hilton network, Hilton Honors members will enjoy exclusive benefits at participating Yotel properties and have instant access to their reservations through the Hilton Honors app.
The first hotels are expected to be available for booking through Hilton channels later in 2026.
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