After a Redesign of $ 100 millionThe W New York – Union Square is back in business, baby.
To complete the gigantic remodeling, W Hotels took advantage of the Rockwell group (the team that originally designed the property when it opened in 2001) to give a new life to the 1911 Beaux Arts building that houses 256 rooms.
From the moment the guests enter the property, the new hotel is surprising: a carpet similar to Lava flows through a twisted staircase that introduces people into the brave new world of the W New York-Union Square.
The approach to the updated W is the living room, where, As Marriott shared a statement on the project“The timeless design zumba with a clearly modern pulse that lights curiosity and expands worlds.” Inspire the design of Grand Central Station, the elegant living room area offers the locals and travelers a community place to relax with a coffee or small dishes.
Like Grand Central Station, New York City served as a large part of the design inspiration through the reinvention of the property, especially pieces of Union Square, which is only a few steps from the entrance of the hotel.
“It is a reimagination rooted in the bold spirit of New York City,” said George Fleck, senior vice president and global brand leader of W Hotels, in the statement. “With interiors deeply in layers, dynamic programming and a point of view without complexes, this hotel captures everything W hotels represents: energy, edge and our unmistakable sense of characteristic style, inspiring stories that are worth sharing.”
After absorbing in the living room Room Cafe, a food in Seahorse, the new seafood restaurant of the John McDonald hotel and Mercer Street Hospitality (the people behind the Buzzy Lure Fishbar), is essential. There, chef John Villa serves dishes such as prawns of the skull island with burned lemon and Calabrian Chile, shrimp peel on rustic bread of fermented mass and pasta such as Maine Lobster Cavatelli. In the restaurant, be looking for details inspired by the sea as Mermaid Green Tiles and a mural of Viu, based in Brooklyn.
On the 17th floor, the W now houses the only roof bar in Union Square, Guardian Rooftop. School behind the cards of the “W Union Square” marquee, the bar has a retractable roof to allow seasonality, while offering panoramic views everywhere. Inspired by “art-art institutions”, such as the Andy Warhol factory, the bar has a bad atmosphere and cocktails, and it will surely be a new “IT” place for each type of crowd.
For hotel guests, entering a room can feel more like entering Central Park, since the space has beautiful floral carpets, tapestry paper and Hunter Green sofas. But do not allow the elements of nature to deceive it, this hotel is updated on technology: you can find smart televisions, panel temperature controls and Marshall Bluetooth speakers. Look closely and you can find other noddings to the city that never sleeps, including the side tables inspired by the chess board (you will see chess players waiting for a match in all Union Square) and yellow taxi driver taps in the bathroom.
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Like the advanced position of Union Square, the W hotel brand has been in a season of change. While it is famous for its noisy design style, if not in the face, the most recent openings of the brand have found a more modern way of being maximum and bold, while feeling more cozy and open to all (read: a scene that feels cozy of all and not just the great children). Union Square’s redesign is the perfect example, just like the Country-chic w nashville.
This can also be felt in the hotel’s FIT gym, which has a squad study and a recovery area with hydromassage chairs for a sensation after training. The well -being, says the brand, is really becoming “an cornerstone of modern luxury”, so it is “rewriting the script” of all the adjustment philosophy.
Last year, CEO of Marriott Anthony Capuano told TPG That I was very excited about the brand, declaring: “The address and impulse we have with W is quite remarkable.”
As for W New York – Union Square, it looks remarkable, in fact. But, of course, in the true TPG style, we will not give you a complete signature until one of the heads of our journalists hit the pillow.
How to book
Rates in the W New York – Union Square begins at $ 623 at night until the end of 2025, but it can be found as low as $ 498 in January and February. Marriott Bonvoy Members can reserve awarding nights that begin as low as 62,000 points per night. But thanks to Bonvoy’s dynamic price system, most of the nights are between 80,000 and 100,000 points.
The Cobranded Marriott credit card can help you win many points in this new stun. But if you Get the right card nowYou could hook a considerable welcome bonus to help you win one or two award nights.
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