Set in the heart of one of the most romantic cities in Europe, the W Florence, presents in our list of the Hotel openings more exciting for 2025 – He officially opened its doors on Tuesday.
The historical property, previously the Majestic Grand Hotel, now houses 119 rooms, including 16 suites and an attic, according to Marriott. The long -awaited addition to Florence, the scene of the Italy hotel is located in Piazza Dell’unita Italiana, a few steps from many of the most famous reference points in the city, including their duomo, the Uffizi galleries and Ponte Vecchio.
He property It is the second W hotel in Italy, joining the W Roma. The brand plans to open a third property, the W sardinia – Poltu Quatu, at the end of this summer.
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“The Opening of W Florence marks another significant milestone on the trip of W Hotels, deepening our presence in Italy and strengthening our footprint throughout the region,” said George Fleck, senior vice president and leader of the global brand for W Hotels, in a statement. “As we continue to evolve worldwide, this last addition to our brand plays our commitment to offer bold and immersive experiences that redefine the hospitality of luxury lifestyle. W Hotels has always been a brand rooted in creativity and culture, and W Florence perfectly captures the spirit of this dynamic and fashionable city.”
Located in a historic building originally designed by local architect Lando Bartoli in 1968, the W Florence presents a partially covered patio that once worked as the mezzanine of an old bank. The unique space now welcomes guests with retro inspiration seats, blackberry in bold and lush vegetation, and serves as a central area where guests can access several of the hotel restaurants, including the living room (which is completed with a snack).
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In addition, guests may delight in contemporary Italian bites in Treatment, the second advanced position of the contemporary contemporary collective of Contemporary Treatory with Michelin stars, as well as enjoy cocktails with a view of Zefiro Rootop (which is scheduled to open later this summer). The property will also welcome an Asian restaurant from Chef Akira at the end of the summer that focuses on mixing “traditional Korean flavors with global influences.”
The history of the Brilla hotel in each of its rooms thanks to the design elements inspired by the 60s and the 70s as marble and brass accents, while the city itself is celebrated throughout the property with a bold color palette of Medici Red and Royal Blues colors. The resistance piece of the hotel is the Penthouse suite, which is carried with a deprived terrace of more than 1,500 square feet and a bad mood aesthetic for the escape of the perfect city.
Night rates for the W Florence start at 431 euros (around $ 507) or 70,000 Marriott Bonvoy points, according to a hotel website search.
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