Delta Air Lines triggered legislators this week, defending their use of artificial intelligence in the price of the air rate.
In a letter to three legislators reviewed by TPG, the Atlanta -based carrier insisted that he is not taking advantage of customer data or addressing individual consumers as part of a new price program assisted by AII.
Delta specifically played concerns raised by three Democratic senators who last month, accused The “individualized” and “surveillance” price airline.
“This is incorrect and this assumption, unfortunately, has created confusion and erroneous information in public discourse,” the Chief of Foreign Affairs of Delta wrote on Thursday in a letter on Thursday. “In addition, we have zero tolerance for discriminatory or predatory prices and fully comply with the applicable laws in privacy, prices and advertising.”
Delta revealed for the first time that he was using in a small portion of national reserves last fall, comparing technology with a “super analyst” helping his human income management workers.
For last month, the operator had integrated AI in approximately 3% of its national routes Through an association with the technological firm Fetcher, said Delta president Glen Hauenstein, noting that the carrier hoped to increase its use from AI to approximately 20% of the routes at the end of 2025.
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That revelation attracted Capitol Hill’s scrutiny to the suite C of the best competitors.
Senators Mark Warner (Virginia Democrat), Ruben Gallego (Arizona Democrat) and Richard Blumenthal (Connecticut Democrat) wrote a letter to the airline last month, demanding more clarity on the company’s price tactics.
Then, last week, the American Airlines CEO, Robert Isom, said that the use of AI by Delta was “not appropriate” and said American did not plan to use AI in its price fixation practices.
Responding this week, Delta said that his new AI program was simply a “tool to support the decision” that predicts demand and recommends rates based on many of the same commercial considerations that have issued the rates for decades, from reserve patterns to competition and fuel prices.
In some cases, Delta AI tool recommends cheapest rates, presumably when the seats are not sold.
Delta said that he is also integrating AI in other parts of his business, even in customer service and in the prediction of when a plane or part of the aircraft may need maintenance.
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