Allegiant Air has DOCUAS OF NEW ROUTES thrownAnd it has a Growing new aircraft fleet. Then, maybe? A reimagined loyalty program.
The executives of the budget airline tell TPG that they are in the early stages of planning an important renewal for the program known today as tide repairs, and the credit card it offers as part of the program.
“We need to take a look at our loyalty program and our Cobranded program,” said Drew Wells, commercial director of Allegiant, to TPG in a recent interview at the headquarters of Las Vegas of the airline.
On the basis of a simple program
Cheerful He launched his Allways Rewards program A little over four years ago, in 2021. Very far from the complex and high -range programs offered by its largest competitors, Allegiant configuration is quite simple: members earn 1 point per dollar in reservations, which can be redeemed to a penny each.
Essentially, $ 100 spent with the airline gives you $ 1 in flight loans that you can use to reduce the cost of your next flight.
It is something that Allegiant hopes to build with a reimagined program:
“Some elements of the traditional programs to which everyone is accustomed today, but also ensuring that they maintain that flexibility integrated into the [Allegiant Allways] Program since its inception, “said Altair Dahrouch, director of commercial products at Allegiant, who has been commissioned to supervise the renewal of loyalty.
Airlines charge loyalty
Since Allegiant launched at the end of 2021, loyalty programs have become an even larger business for airlines already.
This year, Delta Air Lines considers to win more than $ 7 billion with its credit card association with American Express. And loyalty was perhaps the most anticipated aspect of the merger of the US airline. In recent years between Alaska Airlines and Hawaiian Airlines, which last month culminated in the revelation of Atmos rewards.
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Allegiant, of course, does not resemble Delta, or Alaska or Hawaii, for the case (even if so reflect on board Wi-Fi for their plans).
The airline is known by flying travelers between unattended cities and holiday destinations, from Orlando to Punta Gorda, Florida and New favorite gulf coasts, Alabama.
He hoped to win $ 140 million much more modest through his Cobranded Credit Card program, executives shared in January.
Many of their passengers fly only a few times a year, a fact that rose when the carrier first launched what was essentially a cash return loyalty program, once called “first loyalty program of the airline designed specifically for leisure travelers.”
However, the airline also has a loyal follow -up, especially in small and medium -sized American cities that He saw marked reductions in commercial air service During (and then) the Covid-19 pandemic.
“There are so many cities where we are the biggest [airline] In the city, or perhaps the only game in the city. And there is a very convincing reason for those customers … interact with us at a deeper level, “Wells said.” There are more than we can do to unlock that. “
What could a Allegiant Allways Rewards Shakeup mean?
While the carrier did not offer clues about how Allegiant Allways is considering, it is worth noting that the current program does not offer any type of status level. Nor does it offer a way of translating frequent flight (or card expenses) into free seats in its additional product Allegiant Allegiant expanded in its fleet in recent years.
Compare that with the Frontier Airlines competition budget, which this year aimed to encourage flying loyalty and card spending by implementing a New companion pass for high -level elites -And first class updates that are expected in conjunction in conjunction with new premium seats at the end of this year.
“There are much more that we can do for more of the sub -couples of our clients,” Wells said. “The ball is back on our court.”
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