American Airlines adopts a 1930s style for its centennial


October 25, 2025

4 minutes of reading

American Airlines has a century-old new look

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Centuries-old airline designs are coming in fast.

American Airlines is the latest to present its centennial plan, joining Delta Air Lines and Lufthansa. The Fort Worth, Texas-based airline will repaint a Boeing 777-300ER (its largest aircraft) in traditional colors reminiscent of its first Douglas DC-3.

The traditional look, which debuts in November, features a silver aluminum fuselage with a red lightning bolt line and American’s iconic “AA” eagle logo on the rear. “American Airlines” will appear in a small sans-serif font below the first section of the windows, while “Flagship” will appear in the upper half of the midplane of the fuselage.

American traces its first flight to Robertson Aircraft Corporation, which took to the skies with chief pilot Charles Lindbergh transporting mail between Chicago and St. Louis in April 1926. Parts of Robertson became American Aviation, later American Airlines, in 1934.

The airline’s first DC-3, which was the basis of the century-old design, took to the skies in 1936.

American DC-3
An American Airlines DC-3 at the CR Smith Museum in Fort Worth, Texas. AMERICAN AIRLINES

Delta premiered its centenary look on an Airbus A321neo in March, with a design dating back to 1925. And Frankfurt-based Lufthansa will unveil its 100-year-old look on a Boeing 787-9 in December.

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Lufthansa 100 decoration
Lufthansa’s centenary livery will debut on a Boeing 787-9 in December. LUFTHANSA

In addition to the century-old look, American plans to begin modernizing its 777-300ERs with its New Flagship Suites Premium Business Class and premium economy seats in 2026.

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Featured image of AMERICAN AIRLINES

Editorial Disclaimer: The opinions expressed here are solely those of the author, not of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.



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